Sunday, April 02, 2006

Marketing concepts in simple terms

You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" - That's Direct Marketing

You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: "He's very rich. Marry him." - That's Advertising

You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: "Hi, I'm
very rich. Marry me." - That's Telemarketing

You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car)for her, pick up her bag after she drops it, offer her ride and then say:"By the way, I'm rich. Will you marry me?" - That's Public Relations

You're at a party and see gorgeous girl. She walks up to you and says: "You are very rich! Can you marry ! me?" - That's Brand
Recognition

You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" She gives you a nice hard slap on your face. - That's Customer Feedback

You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" And she introduces you to her husband. - That's demand and supply gap

You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: "I'm rich.
Will you marry me?" and she goes with him - That's competition eating into your market share

You see a gorgeous girl at a party. You go up to her and before you say: "I'm rich, Marry me!" your wife arrives. - That's
restriction for entering new markets!

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